Hi. And welcome back.

So here's the shot: you might have noticed that the website went into a bit of hibernation there. And the reason was simple: I had no idea what to put on here. In an effort to boost content on Needcoffee and boost the audience for that content, most of my stuff has gone there.

However, in recent weeks it's become clear that not everything fits over there, even as free form and chaotic as Needcoffee is. Sure, I can rant and rave over there as long as it's aligned with the core mission of Needcoffee, which is to entertain.

One thing that's not very entertaining, though–or at least hard to make entertaining–is looking for work. And talking about the things that I work on. So while it's fine to talk about, for example, Twitter and how it's amazing in the context of something like Bad Movie Club, it's another thing to talk about Twitter and why you need it for your business. I mean, a lot of people will tell you their reasoning for that, but a lot of it's rehashed and isn't thought about from the standpoint of normal people.

Let's face it: I run websites and can think in HTML and PHP code and, if you gave me the chance, could crank out content all day long. That's not normal.

Normal people don't want to have to think about this crap, nor should they. Normal people have lives. They are busy running businesses in the real world. They, you know, sleep.

This blog is now going to be about all the stuff that I should be getting paid for. All the stuff that I had to learn in order to publish and run a website and even a server. And the stuff I've learned working for somebody else.

So if you have a question–and I do get them from time to time–e-mail me at widgett at one tusk dot com. Or send me a message via Twitter @widgett. And let's see what happens.