Comments on: Hasbro Says Thanks for the Love…Now Stop http://www.widgettwalls.com/2005/12/04/hasbro-says-thanks-for-the-love-now-stop/ Fresh from my brain pan to the breakfast tables of the world. Tue, 07 Oct 2008 17:13:14 +0000 http://wordpress.org/?v=2.6 By: Marketing Technology http://www.widgettwalls.com/2005/12/04/hasbro-says-thanks-for-the-love-now-stop/#comment-265 Marketing Technology Tue, 06 Dec 2005 14:47:13 +0000 http://www.onetusk.com/otjournal/2005/12/04/hasbro-says-thanks-for-the-lovenow-stop/#comment-265 <strong>Too RISKy for Hasbro</strong> The mania that is Google Maps integration (or mashups) has generated a huge variety of map-based web services, and now its first copyright victim. Too RISKy for Hasbro

The mania that is Google Maps integration (or mashups) has generated a huge variety of map-based web services, and now its first copyright victim.

]]> By: Widge http://www.widgettwalls.com/2005/12/04/hasbro-says-thanks-for-the-love-now-stop/#comment-264 Widge Mon, 05 Dec 2005 17:24:28 +0000 http://www.onetusk.com/otjournal/2005/12/04/hasbro-says-thanks-for-the-lovenow-stop/#comment-264 Shel, thanks for the comment. I'm wondering if a smarter idea wouldn't have been to thank the guy with some free product, take the code and put it on the Hasbro site for anybody to play with. After all, if they take it and then start to use it in an "official" capacity, is it then still ammo that someone could use against them? If that would work, then you get all the goodwill, you get folks hitting the Hasbro site to play, and you still CYA. Regardless, there has to be a better way to handle situations like this, I would think, shmoe that I am. Shel, thanks for the comment. I'm wondering if a smarter idea wouldn't have been to thank the guy with some free product, take the code and put it on the Hasbro site for anybody to play with. After all, if they take it and then start to use it in an "official" capacity, is it then still ammo that someone could use against them? If that would work, then you get all the goodwill, you get folks hitting the Hasbro site to play, and you still CYA. Regardless, there has to be a better way to handle situations like this, I would think, shmoe that I am.

]]> By: Shel Holtz http://www.widgettwalls.com/2005/12/04/hasbro-says-thanks-for-the-love-now-stop/#comment-263 Shel Holtz Mon, 05 Dec 2005 16:56:03 +0000 http://www.onetusk.com/otjournal/2005/12/04/hasbro-says-thanks-for-the-lovenow-stop/#comment-263 Since I spent four years managing communications at Mattel, I know the trademark mentality of the toy industry. The Hasbro lawyers probably weren't worried about the violation the mashup represented. The problem would be if somebody did something particularly egregious that went to court. The defense could point to the mashup: "You knew about this and didn't do anything about it, so just how serious are you about protecting this trademark?" It's why Mattel goes after everything named Barbie (including a boutique called Barbie K's, owned by a friend a former communicator whose name really is Barbie). I'm not suggesting this is right, just that it's the way it is. Since I spent four years managing communications at Mattel, I know the trademark mentality of the toy industry. The Hasbro lawyers probably weren't worried about the violation the mashup represented. The problem would be if somebody did something particularly egregious that went to court. The defense could point to the mashup: "You knew about this and didn't do anything about it, so just how serious are you about protecting this trademark?" It's why Mattel goes after everything named Barbie (including a boutique called Barbie K's, owned by a friend a former communicator whose name really is Barbie). I'm not suggesting this is right, just that it's the way it is.

]]> By: TellTail Signs http://www.widgettwalls.com/2005/12/04/hasbro-says-thanks-for-the-love-now-stop/#comment-262 TellTail Signs Mon, 05 Dec 2005 04:43:04 +0000 http://www.onetusk.com/otjournal/2005/12/04/hasbro-says-thanks-for-the-lovenow-stop/#comment-262 <strong>Give 'em what they want: the Corollary</strong> It seems pretty clear by this time that if you want to get the attention of consumers in this busy world, you need to give 'em what they want. There's a corollary to this: if consumers want something to do Give 'em what they want: the Corollary

It seems pretty clear by this time that if you want to get the attention of consumers in this busy world, you need to give 'em what they want. There's a corollary to this: if consumers want something to do

]]> By: Micro Persuasion http://www.widgettwalls.com/2005/12/04/hasbro-says-thanks-for-the-love-now-stop/#comment-258 Micro Persuasion Sun, 04 Dec 2005 21:36:48 +0000 http://www.onetusk.com/otjournal/2005/12/04/hasbro-says-thanks-for-the-lovenow-stop/#comment-258 <strong>Hasbro Shuts Down a Google Maps Mashup</strong> John Robinson reports that Hasbro has shut down a site that mashed up Google Maps and the Risk board game. Technorati Tags: Google, Maps, mashups, Web2.0 Hasbro Shuts Down a Google Maps Mashup

John Robinson reports that Hasbro has shut down a site that mashed up Google Maps and the Risk board game. Technorati Tags: Google, Maps, mashups, Web2.0

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