John Rogers over in his Kung Fu Monkey blog poses an interesting concept of 4th Generation Media, as an insurgency that cannot be stopped and should focus on going around the creaking 3GM instead of taking the fight to them. I couldn't agree more.

At this stage of the game, I'd like to think of myself, in this extended metaphor at least, as Thenardier. You guys go get all the fighting done and I'll pick through the bodies for shiny things.